Today, we capture the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
The fisheries that supply much of our seafood are certified sustainable either by MSC (look for their blue logo) or the State of Alaska. The remainder are deemed sustainable by the Monterey Bay Aquarium’s SeafoodWatch program.
And to further support lives of health and sustainability, Vital Choice offers selected certified-organic and kosher-certified foods, picked for their superior nutritional and culinary qualities.
We’re honored that our policies and practices have earned Vital Choice status as “B Corp” — a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency … learn more here.
Click here to read a letter from Vital Choice Founder & President Randy Hartnell, describing the goals of Vital Choice.
And click here to read Randy’s personal story of the ocean-going origins of Vital Choice.