Vital Choice

Vital Choice: They can take care of all your seafood needs, and they even have burgers, sausage, and bacon if you want to get all your stuff in one stop. Read our Full Article on Fish here.

Vital Choice is a trusted source for fast home delivery of the world’s finest wild seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms.

We back that claim with our 100% Guarantee … if you’re not delighted, we’ll gladly replace or refund your purchase!

Leading health and wellness experts endorse Vital Choice as a leading source of purehealthfulsustainable foods … and pioneering omega-3 supplements.

Before founding Vital Choice, Washington State native Randy Hartnell spent more than 20 years fishing wild, pristine Alaskan waters for salmon, herring, and other regional species.

Today, we capture the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.

The fisheries that supply much of our seafood are certified sustainable either by MSC (look for their blue logo) or the State of Alaska. The remainder are deemed sustainable by the Monterey Bay Aquarium’s SeafoodWatch program.

And to further support lives of health and sustainability, Vital Choice offers selected certified-organic and kosher-certified foods, picked for their superior nutritional and culinary qualities.

We’re honored that our policies and practices have earned Vital Choice status as “B Corp” — a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency … learn more here.

Click here to read a letter from Vital Choice Founder & President Randy Hartnell, describing the goals of Vital Choice.

And click here to read Randy’s personal story of the ocean-going origins of Vital Choice.


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